Tips, tricks and all things web

Developing an inbound marketing strategy
09
November
2016

Developing an inbound marketing strategy

on Wednesday, 09 November 2016.


Inbound marketing is a modern way of marketing which doesn't rely on interrupting potential customers, instead aiming to develop content which appeals directly to them. Intending to delight, educate, amuse and inform, tailored to each step of the buyers journey.

Marketing has changed dramatically since the internet came along.

Google to punish websites which use annoying pop-ups
03
November
2016

Google to punish websites which use annoying pop-ups

on Thursday, 03 November 2016.


Advertising pop-ups which interrupt what you're trying to see have long been an irritation felt by all internet users.

Google have realised this and are looking set now to penalise websites when this becomes interruptive to a users’ viewing experience. This is particularly an irritation on mobile phone screens.

Google has stated that, in order to improve mobile search experience, as of 10th January 2017, websites which use interruptive popups during the transition from mobile search results could find themselves not ranking as high as previously.

Crafting Contagious Content
01
November
2016

Crafting Contagious Content

on Tuesday, 01 November 2016.


So why is blogging good for SEO? Simply put, the more interesting stuff on your website the more likely Google will want to link to it. Natural language mimics genuine search terms so when you have plenty of helpful content which answers, educates, inspires and engages, it's naturally more helpful and relevant in the eyes of Google and to your audience. 

Which could explain why the average first result on Google contains an impressive 1,890 words. (Backlinko, 2016)

So we know content is important, and perhaps we’ve been spieling it out like there's no tomorrow? But perhaps you're struggling to get results with it? 

How to choose the right CMS for your business?
25
October
2016

How to choose the right CMS for your business?

on Tuesday, 25 October 2016.


A content management system (CMS) allows users with little or no web development experience to refresh the content of a website. There’s no need to code and the websites are organised into user-friendly chunks. A CMS just requires a basic knowledge of computing. The three main Content Management Systems used to develop websites are WordPress, Joomla! and Drupal. There’s no one-size-fits-all approach and it depends entirely on the capabilities you want from your website.

The science behind good web design
29
September
2016

The science behind good web design

on Thursday, 29 September 2016.


Effective website design is based on a wide range of scientific and psychological principles. There’s reasoning why effective websites are laid out the way they are. Good website design is never just thrown together.

For a positive user experience, websites need to feel seamless and fluid, reacting as the user would expect, with all the information located where they’d expect to find it. But most importantly with the goals of what the website is intended to achieve, front of mind. 

Got a project in mind?

We’d love to hear your thoughts for your next project, so please get in touch

Support

Wombat are happy to offer remote assistance to any of our clients having issues with Websites, Email Accounts or Hosting. Please follow the steps below for more information:

  1. Download Support Utility
  2. Follow instructions
  3. Call us on 01900 821 628

Contact Us

Suite 7J
Lakeland Business Park
Lamplugh Road
Cockermouth
Cumbria
CA13 0QT

01900 821 628