Tips, tricks and all things web

Don’t Lose Customers with Google’s Update: SSL Certificates
10
October
2017

Don’t Lose Customers with Google’s Update: SSL Certificates

on Tuesday, 10 October 2017. Posted in Latest News


Browsers are changing. Is your website ready?

In the wonderful (albeit slighlty chaotic) world of technology, developments are a common thing. Techies at Google, Bing and Yahoo are all busy behind the scenes working on nifty ways to make the internet safer and more user friendly. And with over 644 million active websites out there, being aware of these updates is essential to ensure that your site is performing as well as it can.

Wombat go for gold! - Digital Entrepreneur Awards 2017
04
October
2017

Wombat go for gold! - Digital Entrepreneur Awards 2017

on Wednesday, 04 October 2017. Posted in Latest News


As recently announced on our Facebook page, myself and the team at Wombat are delighted to confirm that we have been whittled down as finalists at the Digital Entrepreneur Awards 2017.

Recognised in the category of Web Development Project of the Year, for our work with our client, Lake District Lodge Holidays- the award acknowledges our ability not only to create stylish websites, but our innovative and pioneering methods to keep our clients ahead of their competition and at the forefront of technological progress.

But why is this so important? You haven’t even won yet?!

Developing an inbound marketing strategy
09
November
2016

Developing an inbound marketing strategy

on Wednesday, 09 November 2016.


Inbound marketing is a modern way of marketing which doesn't rely on interrupting potential customers, instead aiming to develop content which appeals directly to them. Intending to delight, educate, amuse and inform, tailored to each step of the buyers journey.

Marketing has changed dramatically since the internet came along.

Google to punish websites which use annoying pop-ups
03
November
2016

Google to punish websites which use annoying pop-ups

on Thursday, 03 November 2016.


Advertising pop-ups which interrupt what you're trying to see have long been an irritation felt by all internet users.

Google have realised this and are looking set now to penalise websites when this becomes interruptive to a users’ viewing experience. This is particularly an irritation on mobile phone screens.

Google has stated that, in order to improve mobile search experience, as of 10th January 2017, websites which use interruptive popups during the transition from mobile search results could find themselves not ranking as high as previously.

Crafting Contagious Content
01
November
2016

Crafting Contagious Content

on Tuesday, 01 November 2016.


So why is blogging good for SEO? Simply put, the more interesting stuff on your website the more likely Google will want to link to it. Natural language mimics genuine search terms so when you have plenty of helpful content which answers, educates, inspires and engages, it's naturally more helpful and relevant in the eyes of Google and to your audience. 

Which could explain why the average first result on Google contains an impressive 1,890 words. (Backlinko, 2016)

So we know content is important, and perhaps we’ve been spieling it out like there's no tomorrow? But perhaps you're struggling to get results with it? 

Got a project in mind?

We’d love to hear your thoughts for your next project, so please get in touch

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Cumbria
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