A content management system (CMS) allows users with little or no web development experience to refresh the content of a website. There’s no need to code and the websites are organised into user-friendly chunks. A CMS just requires a basic knowledge of computing. The three main Content Management Systems used to develop websites are WordPress, Joomla! and Drupal. There’s no one-size-fits-all approach and it depends entirely on the capabilities you want from your website.
Effective website design is based on a wide range of scientific and psychological principles. There’s reasoning why effective websites are laid out the way they are. Good website design is never just thrown together.
For a positive user experience, websites need to feel seamless and fluid, reacting as the user would expect, with all the information located where they’d expect to find it. But most importantly with the goals of what the website is intended to achieve, front of mind.
It’s not possible to ignore social media, whether you’re on it or not the mass are talking and connecting. It's never wise stick your head in the sand.
You miss out on valuable opportunities to gather feedback, nip complaints in the bud, build relationships, improve search engine optimisation (SEO) and position yourself ahead of business rivals.
To attempt to cover all social media platforms often results in thin content - unless you have an extensive budget... So how do you go about selecting the most effective social media platform for your business?
Inbound marketing and content marketing are one of the same, put simply they are about telling a story before a subtle sales pitch.
It’s the creation of well prepared, audience-focused content which doesn’t feel like pushy sales talk.
The internet has revolutionised consumer behaviour - they now spend more time online than they do watching television. It’s a much more interactive experience, where consumers possess the control over what they view.
Previously, television advertising was something everyone viewed at the same time, there were limited channels and marketers were very much in control. The internet has changed this, users now have the power to fast-forward, skip and avoid. Consumers now expect to access whatever they want as and when they want it. We have all become part of an on-demand culture.
Thinking with yourself in mind, not your customers?
A logo chosen for personal reasons, a marketing strategy based on family members’ opinions, website content written for the author's ego and not the audience. This has a detrimental effect on marketing efforts, it’s impossible to connect with an audience when not trying to appeal to them.
When focussing too much on our own preferences we lose sight of who will actually buy our products.
It’s important to not get bogged down with our own preferences and lose sight of the bigger picture which is ultimately exceeding potential customers’ expectations. Without understanding your audience it’s impossible to accomplish this.