Tips, tricks and all things web

What is inbound marketing?

What is inbound marketing?

on Thursday, 28 April 2016.

Inbound marketing fits in with the internet marketplace much more effectively than traditional, interruptive marketing. It interconnects with Search Engine Optimisation (SEO) and is typically much more cost effective.

The way people shop has changed dramatically. The internet has transformed the buyers’ process, placing the customer now in control. Consumers are now in the driver’s seat as opposed to being dragged along for the ride.

It’s no longer good enough to just say, 'this is good, buy it'. There’s now a wealth of information and reviews marketing a much more transparent process.

How to improve your site's ranking on Google

How to improve your site's ranking on Google

on Tuesday, 19 April 2016. Posted in Search Engine Marketing

Google didn’t get to be the world’s number one search engine by chance, it did so by being useful.

It focussed on the users' needs, aiming to be as helpful as possible. Tirelessly checking to see that the websites suggested to its users are the most valuable available.

That’s why they’re so good at it. They continually make adjustments to their algorithms, ensuring they stay way ahead of the game. With a staggering multi-billion turnover, it’s a lucrative business.

We’re often asked the question – ‘So how do you feature higher in search results?’ the answer is simple; you provide the most value. The best in-depth content, the most intuitive and responsive website experience. Anything you can do to improve your visitors’ journey, makes Google view you more favourably. They want the best, so you have to create quality in everything you do. 

Was your business affected by the floods?

Was your business affected by the floods?

on Wednesday, 10 February 2016.

Did you know that there are grants available to get you back up and on your feet?

Funding is now open to companies who have experienced flood damage and for those who have witnessed a 20% or more drop in trade caused by the damage to infrastructure. 

The grants cover a wide range of support and growth services such as loan interest payments and marketing services.

Would your business flourish with a professionally built website?

Would your business flourish with a professionally built website?

on Monday, 18 January 2016.

The more professional a website looks the more appealing it becomes. Adding to a business's credibility and giving you control over what is said about your brand.

A website markets your business around the clock providing an insight as to what your potential customers should expect from your services.

It's often the most visible part of a business and also the least thought about.

10 journalistic tricks you can apply to content marketing

10 journalistic tricks you can apply to content marketing

on Monday, 14 December 2015. Posted in Search Engine Marketing

Journalists and content marketers share a common purpose, they write to be read.

By adopting a simplistic approach to their writing and having the reader at the core of everything they do, journalists are particularly successful at having their content enjoyed and shared.

The Inbound marketplace is overflowing with writers all wanting to be heard, these ten simple tips will help your content stand out.

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