Inbound marketing fits in with the internet marketplace much more effectively than traditional, interruptive marketing. It interconnects with Search Engine Optimisation (SEO) and is typically much more cost effective.
The way people shop has changed dramatically. The internet has transformed the buyers’ process, placing the customer now in control. Consumers are now in the driver’s seat as opposed to being dragged along for the ride.
It’s no longer good enough to just say, 'this is good, buy it'. There’s now a wealth of information and reviews marketing a much more transparent process.