Content, content, content are Google’s watchwords. Create great content that users want and you will rank well in the search results.
It seems straight forward – Yes?
NO - far from it
Google appear to have thrown all that to the wind. For some time now I have noticed the huge rise in directory listings within the search results. I understand that directories have a place, but if I am looking to find a builder through Google, I want to find a builders website, not a directory listing this builder or that builder.
If I wanted a directory I would have typed Yell, Thompson or another such company into the search box.