Thinking with yourself in mind, not your customers?
A logo chosen for personal reasons, a marketing strategy based on family members’ opinions, website content written for the author's ego and not the audience. This has a detrimental effect on marketing efforts, it’s impossible to connect with an audience when not trying to appeal to them.
When focussing too much on our own preferences we lose sight of who will actually buy our products.
It’s important to not get bogged down with our own preferences and lose sight of the bigger picture which is ultimately exceeding potential customers’ expectations. Without understanding your audience it’s impossible to accomplish this.