Tips, tricks and all things web

7 Things to Improve the Ranking of Your New Website

Written by Fraser Hannah on Monday, 28 March 2011. Posted in Web Design

When your website is finished and live on the Internet, final checks should be made to ensure it is ready for your business and the search engines. It will take some time for a brand new website to rank well on the search engines but abiding to the steps below is likely to cut down this time.

1. Don’t rush it. Websites should grow naturally and search engines like to see this. If you buy web traffic and go from 1 to 100,000 visitors a day then they will know something isn’t right and this will more than likely knock your ranking down rather than up. It can take a long time to recover from this so it is best to build your traffic gradually and grow your site.

2. Use Blogs and News pages. This is good for the short term as well as the long term. Having a blog means your site is kept fresh and current and the search engines will see your website as an “Active” website rather than a “Static” website. It is a good idea to post new articles every 2-3 weeks to improve your search engine ranking.

3. Back links are a massive part of ranking highly in search engines such as Google. Just like other approaches, this should be done slowly so your website grows naturally. Don’t limit yourself to a single method of getting back links, you can get links from social networking sites, forums, community sites and blogs.

4. Web 2.0 content. Using Web 2.0 is a great way of getting quality backlinks into your site above and beyond article director link submission. Creating something like a HubPage or Squidoo page will really help to boost your rankings with the search engines. These take less than an hour to create and will be there forever so are definitely worth creating at least one per week.

5. The content of your website is essential.Everything in your content needs to be relevant to the keywords you are targeting. It is important to include these in the copy and have keyword-rich links throughout the site. Saying that doesn’t mean you should try to cram the content with keywords or use them excessively as the search engines are clever enough to spot this and will mark your website to lower its ranking or worse still, take it off completely.

6. Check for broken link. If the search engine bots find broken links on your website, they will have trouble indexing some pages. There are a number of tools available to check your website quickly for broken links like this one here.

7. If all this is new to you then don’t expect to be an expert overnight. It does take time to get your head round SEO and SEM. There are plenty of sites, forums, tutorials and e-books that will give you hints, tips and advice on what you should and shouldn’t do to help grow your website and be profitable. You should spend a few hours a week going through these to pickup some worthy tips.

About the Author

Fraser Hannah

I am the Admin Director and SEO consultant at Wombat. My day to day activities include managing the admin side of the business lots of Search Engine Marketing research.

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