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Don’t Lose Customers with Google’s Update: SSL Certificates

Don’t Lose Customers with Google’s Update: SSL Certificates

on Tuesday, 10 October 2017. Posted in Latest News

Browsers are changing. Is your website ready?

In the wonderful (albeit slighlty chaotic) world of technology, developments are a common thing. Techies at Google, Bing and Yahoo are all busy behind the scenes working on nifty ways to make the internet safer and more user friendly. And with over 644 million active websites out there, being aware of these updates is essential to ensure that your site is performing as well as it can.

The next major update on the horizon is the release of Google Chrome (62) at the end of October 2017. 

But how will it affect my website?

In essence, the update won’t affect your website. It will, however, change the way your site is viewed to everyone who uses Chrome - and that’s a lot of people. Chrome is by far the most popular browser in the UK and US and you can guarantee that the majority of your visitors come from the browser. After the update on 23 October* all websites that ask users to fill out a form (contact form, login form, payment form etc) will be displayed as non secure on Chrome without an up to date SSL certificate. 

With the aim of making the internet a safer place, Google has been working towards this for a while by showing a padlock icon in the address bar before a site’s URL. The latest Chrome update will make these icons more obvious as a way of cautioning users.

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What is SSL?

SSL stands for Secure Socket Layer. It’s the security protocol that encrypts the information being sent between the computer and the server so that unauthorised sources can’t read it. For this latest update, SSL certificates aren’t changing but their appearance on Chrome are.

From card details to passwords and e-mail address - customers are much less likely to submit sensitive details onto a site that is being flagged as non secure. In other words, you could be losing customers if you don’t have the relevant security measures in place.

Other benefits of an up to date SSL are: 

  • Could improve your SEO ranking

  • Protects sensitive consumer information and data

  • Provides customers with a secure retail experience

  • Reduces threat of cybercrime

  • Improves trustworthiness of dealership online

  • Enables tracking of visitors from other secure HTTPS websites to help with analytics

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What do I need to do next?

Sites that already have SSL: If you already have an SSL enabled on your website, kudos. It comes with all the above benefits which can only be a good thing. You do, however, need to ensure that it’s functioning on every page so that your website is still driving as much traffic as possible.

Sites that don’t have SSL: If you don’t have SSL or renewed it, don’t fret. There’s still time to give your site a spring clean. We can help you install and enable the SSL to ensure that your website is still driving as much traffic as possible.
Rest assured that Wombat will contact all its clients that need to update their SSL’s by the update release. But if you’d like some more advice on the matter, please don’t hesitate to get in touch.

Best wishes,
Team Wombat

*23 October is the expected release date of Google Chrome 62, but this may be subject to change.

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