1. Plan and organise your website from the beginning
Know your target audience and target your website to them. Taylor your text ad pages to your websites purpose and, if you know what pages are going on to your website, organise them appropriately. This will make the overall development process much quicker.
2. Organise and categorise file types
You should plan the file types you are going to be using on your website so you can categories them into folders on the server. Image folders should be categorised for the pages they are used on i.e Food, Drink, Fruit etc.
3. Name your pages and graphics according to their purpose
Not only will this make your website more Search Engine Friendly, but it will also help you find them later on. Associated images should be given similar names and be grouped in folders. For example, images of fruit could be grouped in a folder called “Fruit” and images within that folder could be called: fruit_orange, fruit_apple etc.
4. Keep a clean and clear design
Use 2-3 colours throughout your website. These should be the same colours used in your logo and company branding. Not only will this make your website look consistent but it will also keep the website looking clean. Having a clean and clear website will keep your users focused and make them feel comfortable in visiting your site and using your services.
5. Try to keep image sizes small
When images are too big they take a long time to load and your users will not stick around and wait. Images should be as small in size as possible but remain clear and crisp.
6. Put large images on a separate page
If you are going to use large images then put them all together on one page. Put a link to this page and warn your users that it may take some time to load. This way your users have the choice to wait to view them or not.
7. Keep your website up to date
When people come to your site they are looking for information about you or your business. If they like your site they will come back again. When they do come back they are looking for more information. If your website is the same as last time they visited, they may not come back again. Give people what they want and keep your website current and up to date. Blogs and News pages are particularly good for this.
8. Keep text narrow
People don’t read a website, they skim it so the text you have on your website needs to be enough but not too much. Text is easier to read if it is narrow and in short paragraphs. Did you ever wonder why newspapers use such narrow columns? If your users can’t read everything without having to scroll sideways, then they probably wont read it at all.
9. Check cross browser compatibility and browser settings
When designing websites here at Wombat Web Design, we ensure all sites we build work on a range of popular web browsers. Your website may look good in one browser and messed up in another. This is because of the difference between how each browser renders the website. There are a number of tools to check cross browser compatibility. We recommend Adobe’s Browser Lab.
10. Put clear contact information on your website
People don’t like to search for your contact information. They want to be able to easily find your contact details if they need to contact you. If they can clearly see your contact details then they will contact you. If they have to search for them they are more likely to give up and move on. I would recommend having at least your phone number and email address on every page of your website.