Tips, tricks and all things web

Articles tagged with: Search Engine Optimisation

Would your business flourish with a professionally built website?

Would your business flourish with a professionally built website?

on Monday, 18 January 2016.

The more professional a website looks the more appealing it becomes. Adding to a business's credibility and giving you control over what is said about your brand.

A website markets your business around the clock providing an insight as to what your potential customers should expect from your services.

It's often the most visible part of a business and also the least thought about.


Fullstack 2015 - My Top Take Away

Written by Fraser Hannah on Monday, 24 August 2015. Posted in Search Engine Marketing

The Wombat blog has been like a deserted wasteland over the last few years, and I suppose the blame lies squarely with me. Somewhere along the road I seam to have lost my mojo – Wombat got busy, time became short and I kept prioritising client work and told myself there were more important tasks.

On Thursday I had the the pleasure of attending the Full Stack inbound marketing conference at the Turing Festival in Edinburgh. It had an impressive speaker line up of experts from some of the industry's leading brands – such as Moz, Distilled, Wistia and Unbounce.


Is Google Eating Itself?

Written by Fraser Hannah on Wednesday, 17 August 2011. Posted in Search Engine Marketing, Internet

Content, content, content are Google’s watchwords. Create great content that users want and you will rank well in the search results.

It seems straight forward – Yes?

NO - far from it

Google appear to have thrown all that to the wind. For some time now I have noticed the huge rise in directory listings within the search results. I understand that directories have a place, but if I am looking to find a builder through Google, I want to find a builders website, not a directory listing this builder or that builder.

If I wanted a directory I would have typed Yell, Thompson or another such company into the search box.


Beginners Guide to SEO (Part 2 - Keywords)

Written by Fraser Hannah on Monday, 11 July 2011. Posted in Search Engine Marketing

What are keywords?

Keywords are the search terms that you type into a search engine whenever you want to do a search. They can be a single word or a number of words, depending on what you are looking for.

How to discover your keyword!

The best way to discover the best keywords for your website is to go through each page individually and write down the keywords that you would use to find that page. Try to be as creative as possible don’t just stick to the obvious try to think out of the box. Try to think of phases rather than just one or two words as the more specific you can be the easier it is to target your customers.

The next step is to ask / bribe your friends, family, collogues, neighbors kids, in fact anyone you can possibly get, to do the same.

Take all the keyword suggestions and add them into a spreadsheet program such as Microsoft Excel, this will allow you to filter your keywords to display them in a number of ways.


Beginners Guide to SEO (Part 1)

Written by Fraser Hannah on Monday, 18 April 2011. Posted in Search Engine Marketing

So your new website has just gone online, its perfect the web designers have done a great job and it is just the way you imagined it. But what next, unless it is for your own personal use you will want to attract visitors or customers.

Today websites can be likened to small children; in order for them to grow they need to be nurtured. It takes a lot of time, care and dedication to create a successful website and getting it online is only the first step. Without some level of search engine optimization (SEO) the chances of your website being a success are greatly reduced.

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