Category Archives: Digital Marketing & SEO

Should I Hire a Digital Marketing Agency?

If you want to build up your business and reach more people then you should seriously consider hiring a digital marketing agency. Why? Small businesses are busy; really busy. As an entrepreneur you’re constantly switching hats, jumping from one job to the next. You’ve got to perfect your product, manage your staff team, build sales […]

7 Social Media Marketing Tips for Small Businesses

Own a small business? Grab a coffee and read on for 7 simple social media marketing tips you can start using immediately. First off, here’s a top tip for entrepreneurs: don’t ignore social media marketing if you own a small business. As much as you’d want to, neglecting social media marketing will be to the […]

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Core Web Vitals and How To Get Ready

There’s been a lot of talk in marketing and SEO circles over the last six months about Google’s Core Web Vitals. However, if you’ve just been trying to keep afloat during the pandemic, this may have gone over your head. In this blog, we’ll take you through some basics and get you up to speed […]

Developing an inbound marketing strategy

Inbound marketing is a modern way of marketing that doesn’t rely on interrupting potential customers, instead of aiming to develop content that appeals directly to them. Intending to delight, educate, amuse and inform, tailored to each step of the buyer’s journey. Marketing has changed dramatically since the internet came along. How do you go about […]

Google to punish websites which use annoying pop-ups

Advertising pop-ups which interrupt what you’re trying to see have long been an irritation felt by all internet users. Google have realised this and are looking set now to penalise websites when this becomes interruptive to a users’ viewing experience. This is particularly an irritation on mobile phone screens. Google has stated that, in order […]

Crafting Contagious Content

So why is blogging good for SEO? Simply put, the more interesting stuff on your website the more likely Google will want to link to it. Natural language mimics genuine search terms so when you have plenty of helpful content which answers, educates, inspires and engages, it’s naturally more helpful and relevant in the eyes of Google […]

How to choose the right CMS for your business

A content management system (CMS) allows users with little or no web development experience to refresh the content of a website. There’s no need to code and the websites are organised into user-friendly chunks. A CMS just requires a basic knowledge of computing. The three main Content Management Systems used to develop websites are WordPress, […]

Choosing the best social media platform for your business…

It’s not possible to ignore social media, whether you’re on it or not the mass are talking and connecting. It’s never wise to stick your head in the sand. You miss out on valuable opportunities to gather feedback, nip complaints in the bud, build relationships, improve search engine optimisation (SEO) and position yourself ahead of […]

Are you guilty of these common marketing mistakes?

Thinking with yourself in mind, not your customers? A logo chosen for personal reasons, a marketing strategy based on family members’ opinions, website content written for the author’s ego and not the audience. This has a detrimental effect on marketing efforts, it’s impossible to connect with an audience when not trying to appeal to them. […]

What is inbound marketing?

Inbound marketing fits in with the internet marketplace much more effectively than traditional, interruptive marketing. It interconnects with Search Engine Optimisation (SEO) and is typically much more cost effective. The way people shop has changed dramatically. The internet has transformed the buyers’ process, placing the customer now in control. Consumers are now in the driver’s […]