Category Archives: Digital Marketing & SEO

How Inbound Marketing Can Build Your Business

Before we go any further, let’s define what inbound marketing is and then we’ll explore how it can help your business. The Definition of Inbound Marketing Rather than the direct promotion of a product or service through product ads, cold calling and spam mail, inbound marketing is the stage of the selling journey that attracts […]

Choosing the Best Social Media Platform for your Business

Whether you’re a fledgling business or firmly established, social media marketing can be intimidating. Your days are busy, you’re wearing multiple hats and the last thing you want to do when you’re exhausted is tackle a fickle platform like Instagram. So, you post sporadically, if at all, knowing in the back of your head that […]

Should I Hire a Digital Marketing Agency?

If you want to build up your business and reach more people then you should seriously consider hiring a digital marketing agency. Why? Small businesses are busy; really busy. As an entrepreneur you’re constantly switching hats, jumping from one job to the next. You’ve got to perfect your product, manage your staff team, build sales […]

7 Social Media Marketing Tips for Small Businesses

Own a small business? Grab a coffee and read on for 7 simple social media marketing tips you can start using immediately. First off, here’s a top tip for entrepreneurs: don’t ignore social media marketing if you own a small business. As much as you’d want to, neglecting social media marketing will be to the […]

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Core Web Vitals and How To Get Ready

There’s been a lot of talk in marketing and SEO circles over the last six months about Google’s Core Web Vitals. However, if you’ve just been trying to keep afloat during the pandemic, this may have gone over your head. In this blog, we’ll take you through some basics and get you up to speed […]

Developing an inbound marketing strategy

Inbound marketing is a modern way of marketing that doesn’t rely on interrupting potential customers, instead of aiming to develop content that appeals directly to them. Intending to delight, educate, amuse and inform, tailored to each step of the buyer’s journey. Marketing has changed dramatically since the internet came along. How do you go about […]

Google to punish websites which use annoying pop-ups

Advertising pop-ups which interrupt what you’re trying to see have long been an irritation felt by all internet users. Google have realised this and are looking set now to penalise websites when this becomes interruptive to a users’ viewing experience. This is particularly an irritation on mobile phone screens. Google has stated that, in order […]

Crafting Contagious Content

So why is blogging good for SEO? Simply put, the more interesting stuff on your website the more likely Google will want to link to it. Natural language mimics genuine search terms so when you have plenty of helpful content which answers, educates, inspires and engages, it’s naturally more helpful and relevant in the eyes of Google […]