Category Archives: Digital Marketing & SEO

Developing an inbound marketing strategy

Inbound marketing is a modern way of marketing which doesn’t rely on interrupting potential customers, instead aiming to develop content which appeals directly to them. Intending to delight, educate, amuse and inform, tailored to each step of the buyers journey. Marketing has changed dramatically since the internet came along. How do you go about developing […]

Google to punish websites which use annoying pop-ups

Advertising pop-ups which interrupt what you’re trying to see have long been an irritation felt by all internet users. Google have realised this and are looking set now to penalise websites when this becomes interruptive to a users’ viewing experience. This is particularly an irritation on mobile phone screens. Google has stated that, in order […]

Crafting Contagious Content

So why is blogging good for SEO? Simply put, the more interesting stuff on your website the more likely Google will want to link to it. Natural language mimics genuine search terms so when you have plenty of helpful content which answers, educates, inspires and engages, it’s naturally more helpful and relevant in the eyes of Google […]

How to choose the right CMS for your business?

A content management system (CMS) allows users with little or no web development experience to refresh the content of a website. There’s no need to code and the websites are organised into user-friendly chunks. A CMS just requires a basic knowledge of computing. The three main Content Management Systems used to develop websites are WordPress, […]

Choosing the best social media platform for your business…

It’s not possible to ignore social media, whether you’re on it or not the mass are talking and connecting. It’s never wise stick your head in the sand. You miss out on valuable opportunities to gather feedback, nip complaints in the bud, build relationships, improve search engine optimisation (SEO) and position yourself ahead of business rivals. […]

Are you guilty of these common marketing mistakes?

Thinking with yourself in mind, not your customers? A logo chosen for personal reasons, a marketing strategy based on family members’ opinions, website content written for the author’s ego and not the audience. This has a detrimental effect on marketing efforts, it’s impossible to connect with an audience when not trying to appeal to them. […]

What is inbound marketing?

Inbound marketing fits in with the internet marketplace much more effectively than traditional, interruptive marketing. It interconnects with Search Engine Optimisation (SEO) and is typically much more cost effective. The way people shop has changed dramatically. The internet has transformed the buyers’ process, placing the customer now in control. Consumers are now in the driver’s […]

How to improve your site’s ranking on Google

Google didn’t get to be the world’s number one search engine by chance, it did so by being useful. It focussed on the users’ needs, aiming to be as helpful as possible. Tirelessly checking to see that the websites suggested to its users are the most valuable available. That’s why they’re so good at it. […]

How small businesses can excel at inbound marketing…

Inbound marketing and content marketing are one of the same, put simply they are about telling a story before a subtle sales pitch. It’s the creation of well prepared, audience-focused content which doesn’t feel like pushy sales talk. The internet has revolutionised consumer behaviour – they now spend more time online than they do watching […]

10 journalistic tricks you can apply to content marketing

Journalists and content marketers share a common purpose, they write to be read. By adopting a simplistic approach to their writing and having the reader at the core of everything they do, journalists are particularly successful at having their content enjoyed and shared. The Inbound marketplace is overflowing with writers all wanting to be heard, […]