If you want to build up your business and reach more people then you should seriously consider hiring a digital marketing agency.
Small businesses are busy; really busy. As an entrepreneur you’re constantly switching hats, jumping from one job to the next. You’ve got to perfect your product, manage your staff team, build sales and market your company. It’s tiring!
At some point, something will have to give. Managing a fledgling business is hard work and endlessly spinning plates will eventually take its toll on your health and well-being and the success of your business.
Ideally, you’ll want to focus on what you’re really good at and outsource the rest.
In a perfect world you’ll love social media marketing and excel at talking up your business online. You’ll pull together amazing content to go out on the right social media platforms at exactly the right time. Your graphic design skills will be other-worldly.
You’ll have a top notch digital marketing strategy and the ability (and time) to monitor your digital activity and adjust it to suit changing algorithms and trends. Your branding will be consistent across all of your channels and your tone of voice will be tweaked to suit your chosen medium.
Oh, and you’ll be an SEO genius and have a cracking paid media strategy.
Winging it Won’t Work Long Term.
Winging it will get you so far, especially in the early days when promoting your business is an exciting and fun challenge. But as your business starts to grow so will the pressure to ramp up and sustain your digital marketing.
Maintaining a strong online presence is really tough. You’ll find you hit your digital stride for a bit and then tail off when other priorities barge in. Weeks go by and you notice you haven’t posted in a while, your website content is stagnant and your Google Analytics report makes you want to weep.
If you’ve just broken out in a cold sweat, don’t panic. If you can’t or won’t do these things, a digital marketing agency can.
Here are 4 reasons why you should hire a Digital Marketing Agency
Agencies are experts.
Any successful digital marketing team can boast in-depth marketing knowledge that is constantly being updated. They’ll be committed to keeping abreast of trends and those dreaded algorithms. They’ll also have access to the very best tools for the job.
The problem with going DIY is that making mistakes will cost you time and money. You can only afford to do that once or twice before you admit defeat.
Your chosen agency will have curated a team of experts in all things digital marketing. They’ll have their go-to Search Engine Optimisation expert, paid advert expert, social media expert, graphic design expert, keyword research expert and so on. No one person can be an authority in every single area, after all (but if you know one, use them! Or let us know about them!).
The very thought of shelling out money to a digital marketing agency might make you baulk. Surely you can do this yourself? All it’ll take is a bit of online research, right?
It’s tempting but in the long term it will cost you time, money and maybe, your mind.
An agency will remove your worries completely. Can you feel that weight off your shoulders? Feels good!
With Business Growth your Digital Marketing Package will Pay for Itself.
And the budget? There’ll be a package that suits yours. Remember, expert marketing will help your business grow and that package will pay for itself over and over again.
Digital is always evolving. It would make your head spin!
Your Google search results? Slaves to changing algorithms. Is that something you can confidently claim to keep on top of, considering your other responsibilities?
An on-the-ball digital agency will keep up to date with industry changes and ensure they are applied to your marketing strategy and action plan. They’re hungry for the small details that will make a big difference to the success of your business.
Do you really want to be spending every Friday afternoon piecing together a disconnected social media plan for the following week? Or do you want a team of digital experts to replace that worry with big wins?
Your digital marketing strategy should always be uniquely tailored to your business, not something copied and pasted from a generic online document.
Your plan is reliant on many factors:
- The kind of business you have
- Where your business is located
- Who your ideal customer might be
- Your brand ethos and values
- Call to action (what you want your browser to do)
- Business objectives (short and long term)
Your digital marketing agency will spend time getting to know you and your business intimately. Be prepared to share your motivations, your hopes and your dreams. Remember, they want your business to succeed.
Once they’ve gathered all of the information they need they’ll work really hard to develop a package that works for you and your business. That’s the end goal. Regular monitoring will show you just how well each marketing action is working and if not, how it can be improved.
Need convincing to take the plunge?
We understand it’s a big deal entrusting your marketing to an agency. Your business is precious and needs careful and sensitive handling.
Get in touch with us for an informal chat and let’s see how we can help you build your business.