News, views, tips and tricks. Our Cumbrian Web Designers Blog
Effective website design is based on a wide range of scientific and psychological principles. There’s reasoning why effective websites are laid out the way they are. Good website design is never just thrown together. For a positive user experience, websites need to feel seamless and fluid, reacting as the user would expect, with all the […]
It’s not possible to ignore social media, whether you’re on it or not the mass are talking and connecting. It’s never wise stick your head in the sand. You miss out on valuable opportunities to gather feedback, nip complaints in the bud, build relationships, improve search engine optimisation (SEO) and position yourself ahead of business rivals. […]
Thinking with yourself in mind, not your customers? A logo chosen for personal reasons, a marketing strategy based on family members’ opinions, website content written for the author’s ego and not the audience. This has a detrimental effect on marketing efforts, it’s impossible to connect with an audience when not trying to appeal to them. […]
Inbound marketing fits in with the internet marketplace much more effectively than traditional, interruptive marketing. It interconnects with Search Engine Optimisation (SEO) and is typically much more cost effective. The way people shop has changed dramatically. The internet has transformed the buyers’ process, placing the customer now in control. Consumers are now in the driver’s […]
Google didn’t get to be the world’s number one search engine by chance, it did so by being useful. It focussed on the users’ needs, aiming to be as helpful as possible. Tirelessly checking to see that the websites suggested to its users are the most valuable available. That’s why they’re so good at it. […]
Inbound marketing and content marketing are one of the same, put simply they are about telling a story before a subtle sales pitch. It’s the creation of well prepared, audience-focused content which doesn’t feel like pushy sales talk. The internet has revolutionised consumer behaviour – they now spend more time online than they do watching […]
The more professional a website looks the more appealing it becomes. Adding to a business’ credibility and giving you control over what is said about your brand. A website markets your business around the clock providing an insight as to what your potential customers should expect from your services. It’s often the most visible part […]
Journalists and content marketers share a common purpose, they write to be read. By adopting a simplistic approach to their writing and having the reader at the core of everything they do, journalists are particularly successful at having their content enjoyed and shared. The Inbound marketplace is overflowing with writers all wanting to be heard, […]
We’d like to congratulate our clients, Hazel Bank Country House Hotel on winning a host of prestigious awards. They were honoured with ‘Guest Accommodation of the year’ at the Cumbrian Tourism Awards, the ‘AA rosette for Culinary Excellence,’ ‘Cesar Walking Hotel of the year,’ alongside being included in the TripAdvisor ‘Hall of Fame’ and becoming […]
Thinking about a new website? Here’s our lowdown on the top ten things to consider when choosing a website developer. 1. Can I see your portfolio? Have a look at previous work, do all their websites appear similar or do they look like they repeatedly use the same template? This could uncover limited expertise and […]