Journal

News, views, tips and tricks. Our Cumbrian Web Designers Blog

How to choose the right CMS for your business

A content management system (CMS) allows users with little or no web development experience to refresh the content of a website. There’s no need to code and the websites are organised into user-friendly chunks. A CMS just requires a basic knowledge of computing. The three main Content Management Systems used to develop websites are WordPress, […]

Choosing the best social media platform for your business…

It’s not possible to ignore social media, whether you’re on it or not the mass are talking and connecting. It’s never wise to stick your head in the sand. You miss out on valuable opportunities to gather feedback, nip complaints in the bud, build relationships, improve search engine optimisation (SEO) and position yourself ahead of […]

Are you guilty of these common marketing mistakes?

Thinking with yourself in mind, not your customers? A logo chosen for personal reasons, a marketing strategy based on family members’ opinions, website content written for the author’s ego and not the audience. This has a detrimental effect on marketing efforts, it’s impossible to connect with an audience when not trying to appeal to them. […]

What is inbound marketing?

Inbound marketing fits in with the internet marketplace much more effectively than traditional, interruptive marketing. It interconnects with Search Engine Optimisation (SEO) and is typically much more cost effective. The way people shop has changed dramatically. The internet has transformed the buyers’ process, placing the customer now in control. Consumers are now in the driver’s […]

How to improve your site’s ranking on Google

Google didn’t get to be the world’s number one search engine by chance, it did so by being useful. It focussed on the users’ needs, aiming to be as helpful as possible. Tirelessly checking to see that the websites suggested to its users are the most valuable available. That’s why they’re so good at it. […]

How small businesses can excel at inbound marketing…

Inbound marketing and content marketing are one of the same, put simply they are about telling a story before a subtle sales pitch. It’s the creation of well prepared, audience-focused content which doesn’t feel like pushy sales talk. The internet has revolutionised consumer behaviour – they now spend more time online than they do watching […]

Would your business flourish with a professionally built website?

The more professional a website looks the more appealing it becomes. Adding to a business’ credibility and giving you control over what is said about your brand. A website markets your business around the clock providing an insight as to what your potential customers should expect from your services. It’s often the most visible part […]