News, views, tips and tricks. Our Cumbrian Web Designers Blog
Inbound marketing is a modern way of marketing that doesn’t rely on interrupting potential customers, instead of aiming to develop content that appeals directly to them. Intending to delight, educate, amuse and inform, tailored to each step of the buyer’s journey. Marketing has changed dramatically since the internet came along. How do you go about […]
Advertising pop-ups which interrupt what you’re trying to see have long been an irritation felt by all internet users. Google have realised this and are looking set now to penalise websites when this becomes interruptive to a users’ viewing experience. This is particularly an irritation on mobile phone screens. Google has stated that, in order […]
So why is blogging good for SEO? Simply put, the more interesting stuff on your website the more likely Google will want to link to it. Natural language mimics genuine search terms so when you have plenty of helpful content which answers, educates, inspires and engages, it’s naturally more helpful and relevant in the eyes of Google […]
A content management system (CMS) allows users with little or no web development experience to refresh the content of a website. There’s no need to code and the websites are organised into user-friendly chunks. A CMS just requires a basic knowledge of computing. The three main Content Management Systems used to develop websites are WordPress, […]
Effective website design is based on a wide range of scientific and psychological principles. There’s reasoning why effective websites are laid out the way they are. Good website design is never just thrown together. For a positive user experience, websites need to feel seamless and fluid, reacting as the user would expect, with all the […]
It’s not possible to ignore social media, whether you’re on it or not the mass are talking and connecting. It’s never wise to stick your head in the sand. You miss out on valuable opportunities to gather feedback, nip complaints in the bud, build relationships, improve search engine optimisation (SEO) and position yourself ahead of […]
Thinking with yourself in mind, not your customers? A logo chosen for personal reasons, a marketing strategy based on family members’ opinions, website content written for the author’s ego and not the audience. This has a detrimental effect on marketing efforts, it’s impossible to connect with an audience when not trying to appeal to them. […]
Inbound marketing fits in with the internet marketplace much more effectively than traditional, interruptive marketing. It interconnects with Search Engine Optimisation (SEO) and is typically much more cost effective. The way people shop has changed dramatically. The internet has transformed the buyers’ process, placing the customer now in control. Consumers are now in the driver’s […]