News, views, tips and tricks. Our Cumbrian Web Designers Blog
Google didn’t get to be the world’s number one search engine by chance, it did so by being useful. It focussed on the users’ needs, aiming to be as helpful as possible. Tirelessly checking to see that the websites suggested to its users are the most valuable available. That’s why they’re so good at it. […]
Inbound marketing and content marketing are one of the same, put simply they are about telling a story before a subtle sales pitch. It’s the creation of well prepared, audience-focused content which doesn’t feel like pushy sales talk. The internet has revolutionised consumer behaviour – they now spend more time online than they do watching […]
The more professional a website looks the more appealing it becomes. Adding to a business’ credibility and giving you control over what is said about your brand. A website markets your business around the clock providing an insight as to what your potential customers should expect from your services. It’s often the most visible part […]
Journalists and content marketers share a common purpose, they write to be read. By adopting a simplistic approach to their writing and having the reader at the core of everything they do, journalists are particularly successful at having their content enjoyed and shared. The Inbound marketplace is overflowing with writers all wanting to be heard, […]
We’d like to congratulate our clients, Hazel Bank Country House Hotel on winning a host of prestigious awards. They were honoured with ‘Guest Accommodation of the year’ at the Cumbrian Tourism Awards, the ‘AA rosette for Culinary Excellence,’ ‘Cesar Walking Hotel of the year,’ alongside being included in the TripAdvisor ‘Hall of Fame’ and becoming […]
Too many businesses focus on achievements instead of actual results. A photo in the paper, a fancy new website, a sparkly new employee. These achievements can make you feel on fire, business person of the year, even superhero like. However, it’s important to always stop and question: ‘what have you have actually gained from each […]
`One of the first things that I learned way back in what now feels was the midst’s of time, during my first web design module at university was – usability. We were introduced to Jakob Nielsen a web usability expert, I did not know it then but it was to have a profound effect on […]
The Wombat blog has been like a deserted wasteland over the last few years, and I suppose the blame lies squarely with me. Somewhere along the road, I seem to have lost my mojo – Wombat got busy, time became short and I kept prioritising client work and told myself there were more important tasks. […]