Digital Marketing & SEO

Analytics

Analytics can help you identify those Force and Friction areas that you need to work on to improve user experience. Integrating Google Analytics into your website will allow you to see how users are interacting with your website. It allows you to measure the effectiveness of your existing and future marketing initiatives as well as allowing you to set different goals such as website enquiries or newsletter sign-ups.

We can help you set up Google Analytics properties (including GA4), create custom reports and use Google Tag Manager to trigger data so you can track more complex user journeys.

Copywriting

Whether you manufacture industrial cleaning equipment or run a funeral home, you will need to communicate with words. The words you use and how you use them need to work on a number of levels. Content needs to be succinct, optimised for the search engines and connect with your users on an emotional level. Good copy needs to contain a clear and consistent theme that drives conversions while delivering key brand messages. We can work with you to find out exactly who your customers are and how to speak to them to create content that resonates and converts.

Search Engine Optimisation (SEO)

Creating a stunning website is one thing, but getting found in the search engines is another. If your customers can’t find you, or if they’re finding your competitors, then we can help. We create robust SEO strategies built on a solid foundation of keyword research, competitor analysis and technical expertise, to ensure you improve visibility, maintain rankings and essentially help you compete in a competitive online marketplace.

Email Marketing

Compared with other methods of digital marketing, email is still one of the most cost effective in terms of ROI. Whether you’re looking to send regular company news or shout about your latest products and offers to keep customers coming back, we can work with you to create beautifully designed email campaigns that not only look great, but also engage and convert. With full tracking and reporting you can measure the success and see the true return on your investment.

Social Media Marketing

Social media marketing isn’t about the ‘hard sell’, it’s about building communities, advocates of your brand and a loyal audience who enjoy the content you post. Social media marketing is crucial for your business, but somehow always ends up down the bottom of your list. Working with you, we can build your social media strategy, create custom audiences and post regular, engaging content across various platforms so you can focus on what you do best.

Digital Audits

What does your current digital presence look like? Are you delivering and meeting your customers expectations? Are there some simple changes that you could make that could have a big impact on your conversions? Whether it be social, search, website or an overall, big picture digital audit, Wombat can help you to get a clear picture of where you are and where you need to be.