Journal

Find Your Target Audience Defining your target audience is crucial to brand recognition. Why? Imagine the time and money you’d waste engaging with people who have no interest in your brand. To avoid squandering resources, take these simple steps to find, and retain your target audience. What is a target audience? Generally speaking, your target […]

Email marketing can be intimidating for small businesses. But rather than ignore what could be a simple way to attract customers and engage with your target audience, let’s explore simple steps you can take to incorporate email marketing into your marketing strategy. What is Email Marketing? Email marketing is a powerful direct marketing tool capable […]

Write content that works. Having to think up engaging, entertaining content on a regular basis can be a fair old slog. The ability to churn out original writing that attracts traffic is a skill, but you can rekindle your creative flame. Let’s explore 5 ways you can write better content that meets your business objectives. […]

It’s easy to employ the magic of social media for your business. Remember the days of outrageously expensive newspaper and television ads? The endless printing of flyers and brochures? We’re lucky to live in the age of internet freedom, where, for now, we can promote our brand to the world for minimal expense. Social media […]

Did you know that nearly 60% of all web traffic comes from Google? There is a lot of competition in this busy space. Bearing this in mind, you have no excuse for ignoring SEO marketing. Don’t panic, it’s not half as complicated as it sounds. Mastering on-page SEO will boost your business profile and attract […]

Before we go any further, let’s define what inbound marketing is and then we’ll explore how it can help your business. The Definition of Inbound Marketing Rather than the direct promotion of a product or service through product ads, cold calling and spam mail, inbound marketing is the stage of the selling journey that attracts […]