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strategy | Steps You Can Take to Find your Target Audience

Steps You Can Take to Find your Target Audience

Find Your Target Audience Defining your target audience is crucial to brand recognition. Why? Imagine the time and money you’d waste engaging with people who have no interest in your brand. To avoid squandering resources, take these simple steps to find, and retain your target audience. What is a target audience? Generally speaking, your target […]

A Beginner's Guide to Successful Email Marketing

A Beginner’s Guide to Successful Email Marketing

Email marketing can be intimidating for small businesses. But rather than ignore what could be a simple way to attract customers and engage with your target audience, let’s explore simple steps you can take to incorporate email marketing into your marketing strategy. What is Email Marketing? Email marketing is a powerful direct marketing tool capable […]

The Importance of Social Media

The Importance of Social Media

It’s easy to employ the magic of social media for your business. Remember the days of outrageously expensive newspaper and television ads? The endless printing of flyers and brochures? We’re lucky to live in the age of internet freedom, where, for now, we can promote our brand to the world for minimal expense. Social media […]

How Inbound Marketing Can Build Your Business

How Inbound Marketing Can Build Your Business

Before we go any further, let’s define what inbound marketing is and then we’ll explore how it can help your business. The Definition of Inbound Marketing Rather than the direct promotion of a product or service through product ads, cold calling and spam mail, inbound marketing is the stage of the selling journey that attracts […]

best social media platform

Choosing the Best Social Media Platform for your Business

Whether you’re a fledgling business or firmly established, choosing the best social media platform for your business can be intimidating. Your days are busy, you’re wearing multiple hats and the last thing you want to do when you’re exhausted is tackling a fickle platform like Instagram. So, you post sporadically, if at all, knowing in […]